Saturday, October 27, 2012

[2012.10.17] Lee Min Ho Planning and Participating in Design Collaboration with Eider in the 2nd Half of the Year

More designs out of Eider brand in the 2nd half of the year after a design in the 1st half of the year & model Lee Minho ‘line’ collaboration showcase gaining hot responses.
Lee Minho’s more design product line is direct product planning & design & Lee Minho actively participated been developed on the basis of this ideas was presented. Maybe introduced thae outdoors,camping,travelling,everyday life etc to wear comfortable casual style than a typical mountain-climbing style,says Lee Minho & the details reflected the ideas. Collaboration showed Lee Minho’s line in the 1st half of the outdoors waterproofs,windproofs,breathable & functional basis of the practical & trendy design for young people gained response to added selling from all branches & online selling gained to the top. Women’s expended line-up in the 2nd half. jackets,t-shirts,pants ets published total 7 products.
Benefits from the sale of Lee Minho’s product line collaboration given for charity to the needy.
Marketing & Design team leader said,”Nowadays,outdoors models aren’t merely pictorial or TV CF shoot models & presenting ideas directly on the product,brand & image to be outgoing,more active role as a design collaboration with Lee Minho through their own sense of fashion & a good representation of the part you want as consumers,young & sensual style of Lee Minho’s supporters,as well for  consumers receiving good attention”,he said.

source : TOPSTARNEWS. / sailormoontroops fb via Lee Min Ho thread @soompi page 984

No comments:

Post a Comment